Pitti Mobi

fashion show wayfinding with QR codes, 2008

At the annual Pitti Uomo fashion trade show in Florence, we designed and launched a digital wayfinding system that helped users navigate and record their points of interest as they travel through the fair and conduct business.

Publication: Re-thinking fashion trade shows: creating conversations through mobile tagging. S. Bisker, H. Ouilhet, S. Pomeroy, A. Chang, F. Casalegno, CHI 2008 extended abstracts.

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